Republican presidential frontrunner Donald Trump called for an end to the nearly year-long boycott of Bud Light, saying in part that the company is not “Woke.”
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid,” Trump posted on his Truth Social platform. “But Anheuser-Busch is not a Woke company. Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think?
“Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!”
Many people, and even some media outlets, said that a reason why Trump may have called for the end to the Bud Light boycott is that one of Anheuser-Busch’s top GOP lobbyists is hosting a fundraiser for him.
Caitlyn Jenner endorsed Trump’s call for the end of the Bud Light boycott and received harsh backlash in return as well.
The boycott began not long after Bud Light announced last April that it would be partnering with transgender influencer Dylan Mulvaney for a March Madness contest.
Conservatives across the country called for an immediate boycott of Bud Light, which at that point was the top-selling beer in the country. Musician Kid Rock said he wouldn’t drink Bud Light again, and some country music stars even said they wouldn’t perform in a venue that served Anheuser-Busch products.
In August 2023, Anheuser-Busch announced that its U.S. revenue dropped 10.5% in the second quarter of that “primarily due to the volume decline of Bud Light.”
The beer even lost its grasp over the top spot in U.S. sales, falling behind Modelo Especial.
Bud Light hasn’t been able to regain that spot since the boycott began, and it seems they are hoping that support from Trump might be able to help their cause.
