In a recent focus group held by MSNBC with union workers in Michigan, the network’s attempt to shift the conversation toward criticizing President Donald Trump and supporting Kamala Harris backfired. Instead of engaging with the media’s narrative, the workers focused on concerns like the economy and illegal immigration—issues that have kept Trump popular among this demographic.
Host Alex Wagner tried to introduce topics such as January 6, possibly expecting the workers to express concerns over Trump’s actions. However, the participants showed little interest in discussing the event. One union member quickly shifted the conversation, stating, “There are thousands of illegal immigrants coming across the border every day, and the Vice President has done minimal work to fix that.”
The focus group highlighted a disconnect between what mainstream media believes voters care about and the actual concerns of working-class Americans. For these union workers, the economy, job security, and immigration policy were the main priorities, with many praising Trump’s past performance in these areas.
As Kamala Harris aims to win key states like Michigan in the 2024 election, the feedback from this focus group shows the challenges she may face. While the media continues to push narratives about Trump’s legal troubles, these union workers appear more focused on real-world issues affecting their livelihoods.
This focus group revealed that many working-class voters feel the current administration has not adequately addressed their concerns. With Michigan being a critical battleground state, the Harris campaign may need to pivot its messaging if it hopes to sway voters like these union workers.
